ROAS Calculator
Compare attributed revenue with ad spend over the same reporting window. ROAS measures revenue per unit of advertising cost; it does not subtract product, fulfillment or other costs.
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Result
- ROAS
- 3×
Values stay in this page memory. Copy the result before leaving or refreshing.
Formula
ROAS = revenue from ads ÷ ad spend
Worked example
Attributed revenue 3000 and ad spend 1000 give 3× ROAS: three units of revenue for each unit of ad spend. This does not mean two units of net profit.
How to interpret the result
Compare attributed revenue with ad spend over the same reporting window. ROAS measures revenue per unit of advertising cost; it does not subtract product, fulfillment or other costs.
Before you use the result
Zero ad spend makes the ratio undefined. Use the same currency and attribution window. Changes in attribution can change ROAS without changing underlying sales.
How to use the ROAS Calculator
- 1 Enter the values for the calculation.
- 2 Review the formula and worked example below the form.
- 3 Copy the result before leaving or refreshing.
Frequently asked questions
Is 3× ROAS profitable?
The ratio alone cannot answer that. You also need costs and margins; ROAS is not a profit calculation.
How is this different from ROI?
Simple ROI subtracts the investment from total return, then divides by investment. ROAS divides attributed revenue by advertising spend without subtracting costs.