UTM Campaign Builder
Create consistent campaign links for newsletters, social posts, paid ads and partner campaigns. Enter a destination URL and UTM source, medium, campaign and optional values; the final URL is encoded locally and ready to copy.
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Use lowercase words and hyphens for consistent campaign reporting.
Tracking URL
How to use the UTM Builder
- 1 Enter the destination page URL.
- 2 Add source, medium and campaign, then optionally add term or content.
- 3 Copy the encoded tracking URL and use it in the matching campaign.
Frequently asked questions
What are UTM parameters used for?
UTM parameters label links so analytics platforms can attribute visits to a source, medium, campaign, term or creative variant. Use a consistent naming convention across your team.
Does this UTM builder shorten URLs?
No. It preserves the destination URL and appends encoded parameters. Use a trusted shortener only when the shorter link is genuinely needed.
Are my campaign URLs sent to a server?
No. The URL is assembled in your browser. This site does not receive the destination, campaign names or analytics values you enter.